Branded Swag That Works: Avoid the Mistakes & Build Your Business Identity with Lenora McLelland
If you’ve ever ordered custom swag for your business and ended up frustrated by poor quality, wrong orders, or feeling like just another number, you’re not alone.
In this episode of Top Dog Tips, Greg sits down with Lenora McLelland, owner of Foothills Custom Promotionals, who shares how she built a resilient local business by helping other businesses stand out through high-quality branded apparel and promo products — done with heart.
💬 What you’ll learn:
• Common swag mistakes (and how to avoid them)
• Why quality matters more than quantity in branded gear
• How personalized service turns customers into superfans
• Real stories of business visibility wins using custom swag
• Lenora’s journey through floods, theft, and growth
👤 Guest Info:
📧 Email: lenora@fcpmail.ca
🌐 Website: foothillscustompromotionals.ca
